Hi & Welcome. As a business owner, what are you most concerned about?


SiteUpturn is a solo growth consultancy helping bootstrapped online stores generate revenue.

SiteUpturn provides a research-driven approach & framework to empower your business, reduce your risks, & drive more sustainable growth.

Less Ego. More Empathy.


Business PortraitSiteUpturn is run by Brian Soell and is located in the Sacramento, CA region (or between San Francisco & Lake Tahoe).

Mission: My #1 Goal for You…a Better Future with options for you & your business.

SiteUpturn is committed to being a trusted & beneficial business partner (without you having to give up equity or office space)…for the long-run!

As a business owner, you've seen the gap between large scale enterprise solutions that are too costly, software that's too complicated & frustrating, & countless slimy hucksters that aren't trustworthy.

Further complicating things, there's a tremendous amount of noise out there.

These factors create significant issues for you & your business. This is why SiteUpturn was established.

SiteUpturn is focused on:

  • Finding the blindspots & friction points impacting your customers
  • Helping close those gaps & reduce risks for your business
  • Generating sustainable revenue for your business

Think we might be a fit? Let's talk.

Who Are You?

I’m Brian Soell & I run things at SiteUpturn. I received my master of business reality growing up in a family-owned business. In addition, I studied Criminology at Marquette University (Go Warriors!). I'm fascinated by logic, psychology, behavioral science, & systems thinking.

I was entrusted, for years, with safeguarding thousands of debit & credit card accounts (and $ amounts with a lot of zeroes) at FIS. I was also employee #1 at an award winning ice cream company that’s been mentioned by The New York Times, USA Today, & Virgin Atlantic. I most recently helped with growth for an E-commerce apparel company that reached the Inc. 500 & over $6M in annual revenue.

I've been helping family-owned businesses my entire life in a variety of roles (from cleaning bathrooms to managing 6 figure marketing campaigns & everything in-between). These experiences have provided me with countless life & business lessons (some good & some tough ones) of what it means to be an entrepreneur & a small business owner.

I hate gatekeepers & those businesses that dismiss their customers as a commodity. (We are definitely not a fit for working together if this applies to you & your business).

Why Do You Consult?

I’m passionate about entrepreneurship & helping businesses that have a soul! I value attention to detail & trust. (Here's some insight on our approach for working with clients).

You know who you are. You hustle. You show up. You're accountable. You've earned your loyal raving customers, but are looking for more.

I love (like 'yelling with enthusiasm from experiencing the Rolling Stones taking the stage for the first time' level of excitement) working together with clients & delivering value to them!


Who Do You Help?

I help B2C online stores who are powered by Shopify or WordPress & also use Google Analytics. Here are the services I provide to you.