Hi & Welcome. As a business owner, what are you most concerned about?


SiteUpturn is a solo growth consultancy helping bootstrapped online stores generate revenue.

SiteUpturn provides a research-driven approach & framework to empower your business, reduce your risks, & drive more sustainable growth.

Less Ego. More Empathy.


Business PortraitSiteUpturn is run by Brian Soell and is located in the Sacramento, CA region (or between San Francisco & Lake Tahoe).

Mission: My #1 Goal for You…a Better Future with options for you & your business.

SiteUpturn is committed to being a trusted & beneficial business partner (without you having to give up equity or office space)…for the long-run!

As a business owner, you've seen the gap between large scale enterprise solutions that are too costly, software that's too complicated & frustrating, & countless slimy hucksters that aren't trustworthy.

Further complicating things, there's a tremendous amount of noise out there.

These factors create significant issues for you & your business. This is why SiteUpturn was established.

SiteUpturn is focused on:

  • Finding the blindspots & friction points impacting your customers
  • Helping close those gaps & reduce risks for your business
  • Generating sustainable revenue for your business

Think we might be a fit? Let's talk.

Who Are You?

I’m Brian Soell & I run things at SiteUpturn. I received my master of business reality growing up in a family-owned business. In addition, I studied Criminology at Marquette University (Go Warriors!). I'm fascinated by logic, psychology, behavioral science, & systems thinking.

I was entrusted, for years, with safeguarding thousands of debit & credit card accounts (and $ amounts with a lot of zeroes) at FIS. I was also employee #1 at an award winning ice cream company that’s been mentioned by The New York Times, USA Today, & Virgin Atlantic. I most recently helped with growth for an E-commerce apparel company that reached the Inc. 500 & over $6M in annual revenue.

I've been helping family-owned businesses my entire life in a variety of roles (from cleaning bathrooms to managing 6 figure marketing campaigns & everything in-between). These experiences have provided me with countless life & business lessons (some good & some tough ones) of what it means to be an entrepreneur & a small business owner.

I hate gatekeepers & those businesses that dismiss their customers as a commodity. (We are definitely not a fit for working together if this applies to you & your business).

Why Do You Consult?

I value attention to detail & trust. (Here's some insight on our approach for working with clients). But most of all, I’m passionate about entrepreneurship & helping businesses that have a soul!

You know who you are. You hustle. You show up. You're accountable. You have earned your loyal raving customers, but are looking for more.

I love (like 'yelling with enthusiasm from experiencing the Rolling Stones taking the stage for the first time' level of excitement) working together with clients & delivering value to them!


Who Do You Help?

I help B2C online stores who are powered by Shopify or WordPress & also use Google Analytics. Here are the services I provide to you.

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